Top 5 Personal Finance Apps in Israel: Q2 2025 Performance Analysis

In the second quarter of 2025, personal finance apps in Israel saw varied performance trends across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into the top five apps in this category.

Saving Money - Budget Expense from ATH Software experienced a notable fluctuation in weekly downloads, peaking at around 3.1K in early May, before declining to zero by the end of June. Weekly active users showed a steady increase, reaching approximately 4.4K in early June, before a slight decline to 3.6K by quarter's end.

Splitwise, a well-established app, had consistent weekly revenue, averaging around $400 to $500. Downloads saw a dip mid-quarter, with a low of 333 in mid-June, but rebounded to 1.7K by the end of the quarter. Active users showed a downward trend, starting at 64.3K and declining to 44.7K.

Zenna from Fortress GB Limited had a strong start with downloads peaking at 6.4K in late April. Active users mirrored this trend, reaching 5.8K before stabilizing around 2.5K by the end of June.

RiseUp רייזאפ saw a significant spike in downloads in early June, reaching 6.2K, before declining to 594 by the end of the month. However, no revenue or active user data was available for this period.

Budget Planner: Money, Expense had a notable peak in downloads in late May with approximately 3.7K, but active user data was not provided.

For more detailed insights, visit Sensor Tower's platform to explore these trends further.